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Behind the scenes at #befreixenet

Go behind the scenes of our brand new campaign photographed in Barcelona.

This is the beginning of a new journey for Freixenet. Follow it with ous joining the launch of our 'Be Freixenet' campaign.

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Shot by photographer Esther Haase- whose porfolio includes work from Grazia or Harper's Bazaar to brands like Chopard - the series features Spanish models - actually from the very same Barcelona!- Alex Ardid and Claudia Catalan , two new faces joining us for the ride. Photographed in the midst of Paseo de Gracia, the Mediterranean flair is made alive by having the city almost as a third model.

The concept centres around two individuals and follows their spontaneous journey in the middle of the vibrant Barcelona. They dance, they kiss, they just enjoy the moment forgetting all the conventions and rules around them. They just 'be'. 

Watch out for our new season hashtag #befreixenet where we’ll be encouraging you to show us how you are Freixenet. This is, how you are truly yourself and enjoy those little moments of life with us. Tag us on Twitter or Instagram and we’ll shout out the best #befreixenetstories.

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